Tid: 9 juni 2011 kl 13.15-14.00. (Observera dagen och tiden)

Föredragshållare: Emelie Limin

Titel: Analysis of purchase behaviors of IKEA family card users, using Generalized linear model (Examensarbete - Master thesis)

Abstract In the end of 2009 IKEA had 267 stores in 25 countries with total sales of 21,5 billion Euros and is one of the most successful home furnishing companies in the world. IKEA has its roots in Småland, a region in Sweden with a history of poorness. This has come to characterize IKEAs business concept with quality furniture’s at low prices. With this business concept in mind IKEA strives to save money and avoid wasting resources, this also goes in line with IKEAs efforts in saving the environment. Market adaptation is a key to succeed with this concept. A better understanding of what the customer wants reduces the risk of producing too much and therefore decreases the amount of waste. This thesis studies the customers purchase habits when it comes to chairs and tables. IKEA collects information of their customers by the IKEA family card, which stores all purchase information of the customer. By access to that database we are able to compare the purchase habits on different markets. In this thesis we are interested of knowing which chairs the customer has bought on the same receipt as a certain table. With this information we can compare actual figures with IKEAs belief and make models over the purchase patterns.

Till seminarielistan
To the list of seminars